Shopify Flow is an automation tool available exclusively to Shopify Plus merchants that allows you to automate business processes and workflows without needing to write any code. It helps streamline repetitive tasks, save time, and ensure that your store operates more efficiently by triggering specific actions based on pre-set conditions.
With Shopify Flow, you can create custom workflows that connect different parts of your store’s operations, such as order management, customer segmentation, inventory control, and marketing campaigns. It essentially acts like an automated "if-this-then-that" system for your e-commerce business.